Mr. Pasu Liptapanlop, Executive Director of Proud Real Estate Public Company Limited (PROUD), stated:
“PROUD has filed with the SEC for its first corporate bond offering for 2025. This bond is named, unsubordinated, and unsecured with a bondholder representative. It has a 2-year term and an expected interest rate of 7.25-7.50% annually, with quarterly interest payments. The bond is offered to institutional and high-net-worth investors. The primary purpose is to refinance the company’s internal debts, reduce financial costs, and support future business expansions. The filing was submitted on January 24, 2025.”

This bond issuance reflects PROUD’s confidence in the robust potential of the luxury real estate market, which continues to grow stronger than the overall market despite volatility. The luxury segment, particularly among high-purchasing-power customers and the real-demand group, shows sustained demand for high-quality properties in prime locations. The recovery of the tourism sector further drives demand for investment properties and residences among foreign buyers.

PROUD has consistently succeeded in developing luxury real estate projects tailored to high-end customers. Notably, the InterContinental Residences Hua Hin has been well-received, achieving the highest price per square meter in Hua Hin. This success is attributed to its prime location, exceptional design, and alignment with residents’ lifestyles. PROUD’s other successful projects include ROMM Convent, VI Ari, and VEHHA Hua Hin, as well as acquisitions such as Nue Cross Khu Khot Station and Nue District R9, bringing the company’s total project value to over 19.5 billion baht.

Currently, PROUD has a backlog of approximately 10.9 billion baht in sales, which will be recognized as revenue between 2024 and 2026. The company aims to achieve revenue growth of 10 billion baht in 2025, a six-fold increase compared to 2023. This year, PROUD plans to launch three new luxury projects in prime locations, with a combined value of over 9.2 billion baht.

This bond issuance marks PROUD’s first corporate bond offering to strengthen its financial position and support planned expansions and new project investments. PROUD’s robust financial track record includes successful fundraising efforts, such as the 600-million-baht preferred share issuance for the InterContinental Residences Hua Hin, which was repaid ahead of schedule. Similarly, the 750-million-baht fundraising for the Nue District R9 project exceeded expectations. The company’s timely debt repayments, trust from leading financial institutions, and strong financial discipline create a solid and attractive opportunity for investors.

Currently, PROUD is in the process of filing its registration statement and draft prospectus with the SEC, which has not yet become effective. Investors can subscribe for a minimum of 100,000 baht and in increments of 100,000 baht. For further details, please visit www.sec.or.th or contact the bond underwriters as listed below:

Bond Underwriters:

1. Proud Real Estate Public Company Limited: +66 (0)2-035-0999 ext. 3

2. Dao Securities (Thailand) Public Company Limited: +66 (0)2-351-1800 ext. 1

3. Beyond Securities Public Company Limited: +66 (0)2-820-0100

4. Globlex Securities Company Limited: +66 (0)2-687-7543

5. Phillip Securities (Thailand) Public Company Limited +66 (0)2-153-9200 ext. 8163

Kasikorn Bank will act as the bond registrar.

For additional information about PROUD’s corporate bond, please contact Investor Relations at +66 (0)2-035-0999.