In 2024, Proud Real Estate Public Company Limited remains committed to developing luxury residential projects that address the evolving demands for high-quality living under the concept of "ALL IS WELL," reflecting our core mission to enhance sustainable well-being. This concept emphasizes our dedication not merely to delivering premium residential properties but also to elevating the holistic quality of life of our residents across every dimension. We prioritize distinctive, elegant architectural design and carefully select rare and high-potential locations complemented by long-term healthcare and wellness services. Furthermore, sustainability and environmental stewardship remain central to our development strategy. To this end, our projects adhere to internationally recognized standards, including Leadership in Energy and Environmental Design (LEED) certification and Facility Innovations Toward Wellness Environment Leadership (Fitwel), both of which underscore our commitment to promoting occupant health, well-being, social responsibility, and environmental consciousness as integral components of our corporate strategy.

Throughout the past year, the company has received positive feedback from both domestic and international clients and stakeholders, reflecting our success in effectively responding to market demands. This achievement has been bolstered by Thailand’ s steady economic recovery and the robust resurgence of tourism, particularly in Bangkok and key tourist destinations. Consequently, we have strategically selected and developed projects in high-potential locations to comprehensively cater to the diverse needs of both Thai and international clientele. Our dedicated approach under the "ALL IS WELL" concept ensures the highest standards of holistic living experiences for all residents. The company has consistently recognized the significance of sustainable development and has integrated advanced technologies and innovative practices into its project development, thereby not only fulfilling the requirements of our residents but also enhancing the quality of life within surrounding communities and minimizing environmental impacts. This commitment aligns with our goal to foster sustainable communities capable of adapting effectively to rapid market changes. Despite facing economic challenges influenced by both domestic and international factors affecting purchasing power in specific segments, the company identifies clear opportunities for expanding our market presence among middle- to upper-income groups, where demand remains robust and resilient. Accordingly, we plan to expand further into highpotential areas, such as Phuket and suburban regions of Bangkok, developing residential projects aligned with the "ALL IS WELL" concept to deliver exceptional quality of life and sustainable living. Concurrently, the company is actively advancing its environmental policies with a definitive goal to achieve Net Zero Emissions by 2050.

On behalf of Proud Real Estate Public Company Limited, I would like to express my sincere gratitude to the Board of Directors, executives, employees, customers, shareholders, and all stakeholders for their invaluable contributions, which have significantly driven the company's strategic achievements. We firmly believe that continued collaboration and shared dedication will propel the company toward sustainable growth and stability in the future.