In 2025, Proud Real Estate Public Company Limited ("the Company") stepped forward to become one of the top 10 best-performing real estate developers in Thailand. Throughout its operations, the Company has consistently driven its business with differentiation that creates both sustainable quality and value, under the concept of "ALL IS WELL for a Sustainable Good Life." The Company has developed this as a core framework for creating residences that prioritize the well-being and quality of life of residents in all dimensions. This concept is not merely a business philosophy, but a strategic direction that defines the approach to design, project development, and the creation of living experiences. It also encompasses the comprehensive benefits for all stakeholders of the Company, to ensure that the Company's business operations are truly "good for everyone in the long term."

In the same year, the Company received an "A" rating in the SET ESG Rating from the Stock Exchange of Thailand, marking its first-ever assessment. This reflects the Company's progress in sustainable business operations and continuously improving organizational management standards, coupled with conducting business under good corporate governance principles. Furthermore, the Company received certification from the Thai Private Sector Collective Action Against Corruption (CAC) project, which underscores its commitment to conducting business with transparency, accountability, and ethics.

Under the ALL IS WELL concept, the Company aims to create projects that harmoniously integrate the elements of good living according to the Proud Wellness Principles. These principles cover operations in terms of designing living spaces that meet lifestyle needs, selecting high-potential locations (Rare Location), common areas and facilities, services, creating an environment conducive to good physical and mental health, as well as developing projects that consider the sustainability of the environment and surrounding communities. This includes adherence to world-class standards such as Fitwel for healthy buildings and LEED for environmentally friendly buildings, to ensure that residences are spaces that promote a sustainable quality of life and well-being.

The approach to project development under the ALL IS WELL concept has been well-received by customer groups who prioritize quality of life and well-being in their living environment. The "ROMM Convent" project received the Best Wellness Residence Development 2024 award, which reflects the success of concretely translating the wellness concept into residential project development.

Amidst the recovery of the Thai economy and the growth of the tourism sector, the Company sees opportunities to develop quality residential projects in high-potential locations, both in Bangkok and major tourist provinces. This is to meet the demands of both Thai and international customers, especially those who prioritize quality living, a good environment, and a balanced lifestyle. This led to the Company's launch of the world-class brand project, The Residences at InterContinental Phuket Resort, being very well-received in late 2025.

For the Company's future business direction, the Company plans to expand project development in additional highpotential locations and will continue to develop projects that reflect the ALL IS WELL concept. This is to create living environments that promote well-being and quality of life, while also creating long-term value for customers, shareholders, and all stakeholders.

On behalf of the Company, I would like to express gratitude to the management team, employees, customers, shareholders, and all stakeholders for their continuous trust and support. The cooperation from all sectors is a crucial force that enables the Company to grow steadily and continue to create residences that enhance the quality of life for society in the future.